The Giving Back program is an initiative where Campaign Monitor gives back to the community by organising events - and dedicate a bit of their time - to help people that need it most. They pour their hearts into helping as much as they can
so the heart symbol was a no-brainer. Everyone at Campaign Monitor loved what we came up with and they've've started to roll it out on everything that relates to the program. It's used on a t-shirt that every staff member wears when participating
in one of the many events they host under the program.
Working the homepage
One of the projects we have worked on for Campaign Monitor was to overhaul the homepage to target a different market than usual. This time, we were talking to the direct marketer and needed to showcase how powerful the recently-launched drag
& drop email builder was going to be for them. We launched in a matter of days and have seen a decent increase in click-throughs and signups. It was made the primary homepage thereafter.
The Top 100
The goal of this campaign was to highlight our customers' work, staying in the shadow whilst we were celebrating them. To do so, I designed a microsite where the top 100 email campaigns were distributed in 5 categories (best design, top performers, etc). It was inspired by awards ceremonies where the best of the best receives an honour for outstanding contribution in a specific category.
The result is a campaign that received a tremendous amount of love from both the design and email marketing communities. A proof of that was the ~80.000 unique visits we saw the day after we launched, helping break a 10-years long record at Campaign Monitor as it was the day with most visits on our website ever - and probably still is.
This is a selection of some of the icons and illustrations we've created for Campaign Monitor. Some have been used internally and others are customer facing as they've been used on various landing pages we have done over the months or even
in some of their monthly newsletters.